Customer centric B2B wholesale experiences that convert.

We inspect, revise and harmonize individual components, whole pages and universal design rules of the online shop and the corporate website in order to convey a consistent appearance for all touchpoints with the B2B customers and to accelerate development speed through a defined framework and clear specifications.

The "mySonepar" app for iOS and Android serves as an individual and dynamic hub for upcoming events, news, offers, warehouses and contact persons. It features a highly personalized experience by using specially developed algorithms and AI sorting and filtering various information from the Sonepar cosmos based on the craftsmen’s user behavior and preferation.

Adunique guided Sonepar through the entire process from the creation of conceptual prototypes, iterative refinements and design proposals, to the final launch of the hybrid app in the iOS AppStore and Google Play Store. The hybrid framework approach allowed us to utilize one unified codebase to maintain apps for both platforms.

All conceived and designed solutions, modules and features are being laid in a modular component library to ensure quick changes and consistency.

These components are provided to developers via a development template, which is set as the point of truth for brand compliance, featuring clear instructions, interactions and edge cases.